Marriott

ALL IN CONFERENCE

Marriott was hosting their annual Americas Operations and IT Conference at the Orlando World Center Marriott, one of their flagship locations. This event gathers all of the managers and leaders for every department from the back of house to the front desk. The client emphasized to us how big this event needed to be and they really wanted to make a splash. This event was used as an example of the conference potential Marriott hotels can provide. For that reason, we were given full access to brand the entire hotel space with the event art direction. We started by designing the event/theme logo suppported by a bright, colorful look and feel that was exciting, energetic and playful. This is a celebration of their employees after all. The natural brush stroke texture and font humanizes the event visuals and represents all the different strokes of people that keep the hotels running on a day-to-day basis. It is always exciting to work with such an enthusiastic client and we really took advantage of the opportunity to show off how impactful a full signage plan can be throughout a widespread event space. The goal was a seamless attendee experience that was memorable, inspiring, and insightful as leaders bring back new ideas and experiences to their Marriott hotels and resorts. It was definitely one conference I will never forget and had a blast to be a part of.