Beckman Coulter

Inner Circle 2019

Inner Circle is an annual incentive trip held by Beckman Coulter for their top selling sales agents. This exclusive event is always held in an exotic location, fully loaded with high-end amenities and plenty of excursion options with every detail mapped out for a memorable adventure to show these agents how much Beckman Coulter appreciates them and their hard work. In 2019, the group was off on an African safari. The event included two locations so we created one cohesive art direction with two logo variations and color designations to distinguish between each location. The color palette and patterns are inspired by the vibrant colors of African art and clothing as well as the naturally occurring colors you may find exploring out in the bush. Along with the visual identity for the event, we created an entire print and digital event collateral package, as well as some presentation design and signage. Below are a few of my favorite pieces from this project, including custom “boarding passes”, a passport holder, pre-mailer booklet, and on-site itinerary brochures.