Krispy Kreme

2020 Evolve Conference

“Evolve: Unite to Delight” was a conference creative direction we developed for Krispy Kreme’s 2020 Operations Leadership Conference. The client challenged us to re-imagine their current brand assets in a new light to create a visual direction that still felt like the Krispy Kreme we all know and love, but in a new and exciting way. We wanted attendees to feel transported into a surreal world of Krispy Kreme by creating isometric 3D illustrations out of some of their brand icons as well as some references to the location of the conference. No detail was glazed over (pun intended) as we put together this creative direction, signage plan, and collateral package for this event.