Miss Crumpy’s

Miss Crumpy’s Warehouse & Distribution is a black owned restaurant supply company based out of Memphis, Tennessee that provides retail, concierge, and delivery services to their clients across multiple states in the region. They also have their own line of sauces, spices, and other cooking/baking products under the name Miss C’s. Kryptic design was hired to update the brand while paying homage to its roots as a chicken shack and catering business. We created a fully integrated visual identity that is bold but approachable, rooted in history, and playful but serious about their product. The traditional market style supported by the hand-lettering font with multiple logo variations keep the brand interesting but also flexible across the different touch-points, platforms, and audiences. The client decided to go in a different direction, but we are still proud of this work and believe it deserves to shine.